Welcome to MiMar baby!
At MiMar we have a very simple mission: to create simple, practical and customizable design products for mothers, fathers and babies, which stand out for their quality, variety and good value for money but, above all, for the way they impact each client.
Each of our items is made with the care and dedication of someone who works for a friend, seeking to deliver the best to them every day.
The curiosity of putting a sewing machine that was over 50 years old back into working order made me, Sara, leave my Civil Engineering course and get to work and make grandmother Fernanda's old Oliva machine the first sewing machine. MiMar baby sewing. Having just become a mother, baby accessories quickly became my bane. With the help of my sister Joana, we created the brand's image and launched MiMar baby to the world, on February 23rd, through Facebook.
The space at home became small and my hands were no longer enough. It was then that we set up our studio and began to form a team. It was this year that we created our first best sellers: the Fralda Coelhinho® and Coelhinho ÓÓ®.
I realized that selling through social media wasn't going to make us grow, so we started structuring our Online Store.
This year two major moments take place: The launch of our Online Store, a pioneer in the baby area, in the possibility of personalization, with a wide variety of options and articles.
It was a dream come true and it materialized our long-standing ambition that our customers could continue to have a pleasant, comforting experience, close to us, that they could choose with all the comfort and customize to their liking, at the same time. time that the brand grows and reaches more and more Moms and Babies.
The second moment was when Cristiano Ronaldo shared a photo on his IG, on November 17th, holding some of our products and it filled our hearts. This photo had more than 2.5 million likes and helped many Moms to convince Dads that they were making the right choice when choosing MiMar baby products. :)
This year we grew a lot, we increased the team, the space and had a mega party to celebrate our 5th anniversary. We organized a great event, with the support of many partners/friends, who helped us create a birthday party attended by hundreds of people (clients and friends) and who were able to enjoy a very well spent day, which made us very happy. grateful and proud.
It was the year of the Pandemic that put the entire team to the test. We proved capable of being resilient, stoic and overcame all obstacles while maintaining the same quality and connection with our clients. It was also in this year that we launched our first original fabrics and began an incredible path of creation and originality.
And, suddenly, 3 years passed of a lot of struggle, many difficulties, many challenges, external and internal. But during this time we also experienced growth as people and as a company. We made mistakes and learned from them. I spent many sleepless nights, I confess that I thought about closing… But… that would be the easiest path and also the least pleasurable.
But, as I like challenges, and because I have an UNSTOPPABLE team, 2024 is a year of big change!!! We are 10 years old!!! It's a year to lift your head, open your chest to challenges and correct mistakes. It's the year to change our visual identity and have a new website (this one, because the other one was already very old and obsolete).
We believe in doing a little better every day and that this will take us where we want.
Keep following, because we can't stand still and we're just getting started. :)
Sara